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Digital innovation is essential for companies in the digital age. It allows companies to quickly adapt to market changes, improve operational efficiency, deliver a better customer experience and remain competitive. Digital innovation also opens up new opportunities for growth and expansion by allowing companies to explore new markets and reach new customers. Additionally, digital innovation …
Lean Methodology has become increasingly popular in recent years to improve business productivity and efficiency. Basically, it is a set of tools and practices that help companies reduce costs, increase efficiency, and improve workflow. This methodology can also be applied to the creation of startups, marketing and other business fields. In this article, we are …
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Did you know that all living beings have a kind of internal biological clock? This mechanism, also known as circadian rhythms, allows us to adapt to our environment throughout the day. And it was not until the 80s that they were studied in depth to understand how it works. And therefore, in this post we …
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The technological advancement of recent decades has radically transformed the way we communicate and relate to others. Mobile devices, in particular, have become an inseparable extension of our lives, giving us constant access to information, entertainment, and online connections. However, this digital interconnection has also brought with it a number of intriguing social challenges and …
Continue reading “What Is Digital Disconnection: Exploring The Deep Consequences Of Phubbing”
The underrepresentation of women in leadership positions within organizations has long been a pressing issue. Despite progress in gender equality, women continue to be underrepresented in the upper echelons of businesses, politics, and other sectors. Encouraging more women to take on leadership roles is not only a matter of fairness but also a strategic imperative …
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Omnichannel marketing is a strategy that has changed the way companies interact with their customers. In the digital age, consumers use a variety of devices and channels to research, purchase and communicate. Therefore, this tool emerged for companies seeking to stay relevant and competitive. In this article, we will tell you in detail what omnichannel …
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The “wow” effect in marketing can be your secret weapon to stand out from your competitors in the market. When consumers come across something that surprises them or leaves them speechless, their attention is instantly captured. If you want to know how to get more clients through the ancient art of surprise, keep reading. …
Continue reading “WOW Effect in Marketing: Concept and Examples”